Effective Cross-Cultural Selling

Today's customers come from all over the world and represent different ages, cultures, genders, races and ethnicities. To build business, organizations must understand how the customers are changing, and develop the cultural literacy to effectively identify, communicate and sell in diverse markets.

Simmons Associates has created a workshop that infuses best-in class selling and customer service skills training with cultural literacy. It increases participants' awareness of culture and diversity, the impact on the selling process, and help them develop skills to improve prospecting, enhance relationship-building skills, and more effectively sell to diverse customers.

Key Objectives - Participants will:

• Understand the business case for applying cross-cultural competencies to the sales process
• Explore cultural norms and preferences, individual biases and perceptions and their implications for prospecting and sales effectiveness
• Gain valuable tools and techniques and learn skills to bridge culture gaps to improve sales results